MadikenJun 28, 20193 minYou are your business plan's secret weaponBusiness plans are good… they can be good. That’s kind of confusing isn’t it? They force you to think deeply about what you are building,...
MadikenFeb 7, 20196 minWhat knowing your buyer will do for you In the last couple of weeks market research keeps coming up with the companies I work with. I’m reminded of just how important it is, how...
MadikenJan 15, 20196 min7 simple steps to craft your storyIf you’re a company it’s reasonable to assume you are seeking the attention of your customers. BUT as a company, you’re never the only...
MadikenJun 29, 20182 min The need for focused content A common problem I see is over-communication on websites. When I land on a website I am greeted with paragraphs upon paragraphs of text...
MadikenJun 28, 20183 min Tell the right storyWhile your website might not be the central part of your company, it sure is an important part. A lot of times it might be someone’s...