You are your business plan's secret weapon Business plans are good… they can be good. That’s kind of confusing isn’t it? They force you to think deeply about what you are building,...
What knowing your buyer will do for you In the last couple of weeks market research keeps coming up with the companies I work with. I’m reminded of just how important it is, how...
7 simple steps to craft your story If you’re a company it’s reasonable to assume you are seeking the attention of your customers. BUT as a company, you’re never the only on...
The need for focused content A common problem I see is over-communication on websites. When I land on a website I am greeted with paragraphs upon paragraphs of text a...
Tell the right story While your website might not be the central part of your company, it sure is an important part. A lot of times it might be someone’s firs...