B2B SaaS

The Case

The Approach

This software company serves the food retail industry and was re-branding their company. They needed to include the most recent features and positioning.
I had previously had the benefit of working on some of their customer-facing materials, so I had some familiarity of their product. However, I took the  time to dig in deeper to understand their target audience and why this company was better or different than their competitors.  

The Final Product 

The end result highlighted the overall benefit of the product, a few key features within the product, and the general features that are a necessity for ease-of-use.